Golden Sol’s Story
ABOUT GOLDEN SOL
How it started...
Hi, my name is Aaron Vincent Licón,
and I’m the founder of Golden Sol. When I graduated from the University of Southern California in 2017, there was no desire to start my own business. But then...
A nudging “want” to do more was inspired by the community of volunteers that makes up Water Drop LA; a non-profit organization also based in Los Angeles, founded in the summer of 2020, whose goal is to combat water insecurity in communities across Southern California.
A friend I'd met while at school,
who is also one of the organization’s co-founding members, reached out during their first few weeks and told me about the great work they were doing. It didn’t take much convincing for me to want to start helping out.
Every Sunday since, community members gather to load their cars and distribute cases of water and other resources to unhoused members of the community. During the early months there was a noticeably spirited effort across social media to support mutual aid groups, which helped the organization’s momentum and funding for months and months to come. Public enthusiasm had fluctuated following the early campaign, and during one of the downturns, I really wondered what that could mean for the future of organization!
During the early months of 2022,
and after a year of consideration, I finally acted on that “want” to do more and decided to launch a company that could assist Water Drop LA in a tangible manner through its services, while also contributing a portion of its proceeds directly to the organization. This is and always has been the underlying goal of Golden Sol: to ensure that Water Drop LA may always be in operation for as long as there is a need for it to be in operation. Please take some time to learn more about their organization!













GOLDEN SOL'S MISSION
Leading the Way
“Golden Sol’s Business Mission: to become the trusted, leading comprehensive home improvement partner across Southern California.”
Aaron Vincent Licón
Founder of Golden Sol
GOLDEN SOL’S VALUES
Committed to
Community
We are committed to building a Community oriented business. The founding of Golden Sol was influenced by the actions of a Community oriented non-profit organization. For that reason we will always be looking for opportunities to give back to the Community by volunteering our time and services. Please contact us for any potential volunteer partnerships.
Respect
Golden Sol will conduct all our business with respect. This is required in order to build the Community we are hoping for. We will maintain professional integrity in all projects. We will communicate considerately in all circumstances. We will fulfill all agreements with our partners, customers, and Community.
Safety
Golden Sol pledges to conduct all business operations in the safest manner possible, whether that is on the road or at the job site. In order to maintain trust with the Community we serve, we aim to always perform our duties with careful discretion by avoiding risky behavior and approaching each situation with prudent judgement.
GOLDEN SOL’S COMMITMENT
To Always Move Forward
We acknowledge that some of the equipment used in our day-to-day business practices at Golden Sol may have a negative impact on our environment.
We aim to investigate and implement cleaner methods for our business practices regarding carbon emissions as we grow as a company.
We pledge to offset a portion of our environmental impact with regular contributions to local non-profit organizations which are committed to making a positive impact in the Community.












